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Fast Fashion Is
An Environmental Emergency

This Earth Month, we want to wake up women
everywhere to the environmental crisis in their closets. 

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How many resources are you wearing?

Choose all the products you're currently wearing.

T-Shirt

T-Shirt

Jeans

Jeans

Button-Up Shirt

Button-Up Shirt

Workout Clothes

Workout Clothes

Sweater

Sweater

Dress

Dress

Suit

Suit

Coat

Coat

How many times have you worn today's outfit?

Where did you buy what you're wearing?

You're Wearing at Least Environmental Hazards

Environmental Hazard
Found In Clothes Like
Cotton
It takes 713 gallons of water to make one cotton T-shirt. That’s how much the average person drinks in 2.5 years.
T-shirts, button-ups, denim, suits, dresses
Polyester
In one year, polyester textile production releases just as much greenhouse gases as 185 coal-fired power plants.
Workout clothes, dresses, suits, outerwear
Spandex
Spandex requires toxic chemicals to produce and can take up to 200 years to break down in landfills.
Workout clothes, dresses, denim, anything with stretch
Pesticides
Wool is harvested from sheep often exposed to pesticides that can be toxic for the environment.
Knits, suits, outerwear
Non-Biodegradable Fabrics
Synthetic fibers (polyester, nylon, acrylic) can take 20-200 years to break down.
Outerwear, workout clothes, dresses, denim
Fast Fashion
Women buy 64 new pieces of clothing per year because it’s cheap and accessible. The retail industry is now the second largest polluting industry in the world. Oil is the first.
Trendy or special occasion pieces, but more and more, nearly everything that we wear.
Landfill Waste
The average woman only wears 20% of her closet, so she ends up throwing out 82 lbs per year.
Nearly everything in your wardrobe thanks to the advent of disposable fast-fashion.
Inhumane Working Conditions
In Bangladesh, the minimum wage is $68/month. Most employees work 14-16 hours per day, 7 days per week, bringing the total earnings to 15 cents an hour.
Cheap, trendy clothing often sold by fast-fashion retailers.

What You Wear Matters

 

We’re firm believers that great style doesn’t have to come at a social and environmental cost. Small changes can make a big difference. Here’s what you can do now...

 

 

Buy Less

Think “resources per wear.”
  • Invest in high-quality staples that you’ll wear plenty of times.
  • Read the tag and look for natural fibers that decompose.
  • Avoid fast fashion retailers and shop vintage.
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Rent More

Women only wear 20% of what's in their closets regularly.
  • Rent special occasion pieces you wear once.

  • Try clothing sharing memberships.

  • Borrow clothes from friends and family.

Donate the Rest

The average woman throws out 82 pounds of clothes per year.
  • Try to repair items when you can.
  • Donate lightly-worn items to local charities.

  • Give well-worn items to textile recycling programs.

 
These 6 Ethical Brands Are Offering An Alternative To Destructive Fast Fashion
How to Dress Well—Without Ever Buying a Single Piece of Clothing
10 Things You Can Do to Shop More Sustainably
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Brought to you by Rent the Runway
A Sustainable Fashion Movement

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